When the kitschy, banal, and mass-market became art
Peaking in the 1960s, Pop Art began as a revolt against mainstream approaches to art and culture and evolved into a wholesale interrogation of modern society, consumer culture, the role of the artist, and ofwhat constituted an artwork.
Focusing on issues of materialism, celebrity, and media, Pop Art drew on mass-market sources, fromadvertising imagery to comic books, from Hollywood's most famous faces to the packaging of consumer products, the latter epitomized by Andy Warhol's Campbell's soup cans. As well as challenging the establishment with the elevation of suchpopular, banal, and kitschyimages, Pop Art also deployedmethods of mass-production, reducing the role of the individual artist with mechanized techniques such as screen printing.
With featured artists includingAndy Warhol, Allen Jones, Ed Ruscha, Robert Indiana, Jasper Johns, Robert Rauschenberg,andRoy Lichtenstein,this book introduces the full reach and influence of a defining modernist movement.